Technical SEO Audit for Indianapolis Businesses

What a Technical SEO Audit Covers

Technical SEO is the foundation everything else sits on. You can create the best content in Indianapolis, earn hundreds of backlinks, and still be invisible in search if Google can't properly crawl and index your site. A technical audit identifies every issue that's suppressing your rankings before we layer strategy on top.

Crawlability & Indexation

We run a full crawl of your site to identify pages Google can't access, pages that have been accidentally excluded from the index, and structural issues that waste crawl budget. Common issues we find on Indianapolis business sites:

• Disallow rules in robots.txt blocking important pages from being crawled
• Noindex tags accidentally applied to category pages, service pages, or the homepage
• Orphaned pages with no internal links pointing to them — invisible to Google and to users
• Duplicate content from www/non-www, HTTP/HTTPS, or trailing-slash URL variations
• Crawl traps (infinite pagination, faceted navigation, parameter URLs) wasting crawl budget

Page Speed & Core Web Vitals

Google uses Core Web Vitals (LCP, INP, CLS) as a ranking signal, and page speed affects both rankings and conversion rates. We measure your performance against Indianapolis competitors and identify the highest-impact improvements:

• Largest Contentful Paint (LCP) — is your main content loading fast enough?
• Interaction to Next Paint (INP) — does the page respond quickly to user input?
• Cumulative Layout Shift (CLS) — do elements jump around as the page loads?
• Image optimization, render-blocking resources, and server response time
• Hosting performance and CDN configuration specific to your provider

Structured Data & Schema Markup

Schema markup tells Google exactly what your page is about — your business type, address, services, reviews, and FAQ answers. Indianapolis businesses without schema are leaving rich result opportunities on the table. We audit and implement:

• LocalBusiness schema with Indianapolis address and service area
• Service schema for each core service page
• FAQPage schema for applicable Q&A content
• Review/rating markup (where appropriate)
• BreadcrumbList and WebSite schema for sitewide signals

Mobile Usability

Google indexes the mobile version of your site first. If your Indianapolis site doesn't pass Google's mobile usability criteria, you're being penalized in rankings before any content or link analysis even begins. We audit tap target sizes, viewport configuration, font legibility, and mobile-specific rendering issues.

URL Structure & Internal Linking

How your pages link to each other is a major ranking signal. We analyze your internal link architecture to identify pages that need more link equity, anchor text patterns that could be improved, and opportunities to consolidate page authority around your most important Indianapolis service pages.

What You Receive

After the audit you receive a prioritized fix list organized by impact category — critical, high, medium, and low. Each issue includes a plain-English explanation, the ranking impact, and specific instructions for how to fix it. No technical jargon without an explanation. No 200-page report padded with screenshots of issues you can't act on.