Sometimes you need strategy and direction more than you need someone to execute for you. We provide fractional SEO leadership, embedded strategy sessions, and team training for Indianapolis businesses building internal search capability.
Not every Indianapolis business needs a full SEO retainer. Consulting engagements are right for companies that:
A focused strategy session with John Williams — 90 minutes to half a day, with preparation and follow-up. We review your current Indianapolis search position, competitive landscape, and business goals, then build a prioritized SEO roadmap your team can execute. You get ten years of Indianapolis market expertise applied directly to your specific situation.
Redesigns and platform migrations kill Indianapolis businesses' search rankings every year. Without proper SEO planning, a new site can wipe out years of accumulated ranking equity overnight. We provide pre-migration audits, redirect mapping, crawl monitoring, and post-launch verification to ensure your Indianapolis rankings survive the transition.
We train Indianapolis marketing teams on the SEO skills they need most: keyword research, on-page optimization, content strategy, technical basics, and how to read and act on Google Search Console data. Sessions are structured around your team's current skill level and the Indianapolis market context — not generic SEO 101.
Already working with an Indianapolis SEO agency and unsure if you're getting value? We provide an independent audit of your current strategy, reporting, and results — giving you an honest assessment of what's working, what isn't, and what should change. No conflict of interest: we'll tell you if your current agency is doing good work.
For Indianapolis companies that need senior SEO strategy without a full-time hire, we provide fractional CMO-level SEO leadership on a retainer basis. This includes participating in marketing team meetings, reviewing content before publication, advising on paid/organic channel interaction, and serving as the SEO decision-maker during periods when you don't have one in-house.
Before any consulting conversation, let's look at where you actually stand in Indianapolis search. Free, sent within 2 business days.
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